Thursday, November 18, 2010

Winners Announcement on TV

The winners of the 2010 Art of Fashion show, La Belle Epoque, were announced on Rogers TV.  Watch the clip here:

Congratulations, Stephanie Mahseredjian, Stephanie Ayoub, and Natalia Cuervo!

Wish you could've been there?  Check out this great video posted by HollywoodSnob:

Friday, October 29, 2010


Thanks to the lovely Juliana Carlucci for this nice testimonial, which it is our privilege to share - helping designers make connections is what Art of Fashion is all about!

"The AOF Annual design competition and Trunk Show helped me to connect with a boutique owner I wouldn’t have otherwise known about. During the competition I was approached by a very interested man who noticed my beautiful cocktail dresses on display. He absolutely fell in love with them, and was very impressed with my fabrication, quality, and design. He asked me to meet with him and his business partner the following week. The boutique is called My Favourite Dresses, and offers a wide selection luxury eveningwear and accessories to customers for a rental rate or for purchase. They are passionate about promoting new Canadian design talent, and were even able to make CARLUCCI Collection a part of their spring show during Toronto Fashion week."
Juliana Carlucci
Head designer, CARLUCCI

Friday, October 22, 2010

Sample Sale

Still coming down from all the excitement of the 2010 Art of Fashion show, La Belle Époque?  Us, too!

If you've got fashion on the brain, we've got just the outlet for you.  A designer sample sale at the Drake Hotel this weekend!

A great opportunity to pick up some gorgeous pieces from (former Art of Fashion participants) Zoran Dobric and Carrie Hayes, as well as many other talented designers.

See you there - Saturday from 11 to 4.  Mark it in your calendars!

Saturday, October 2, 2010


It's finally here!  The Design Competition and Trunk Show take place tonight during Nuit Blanche.  Check us out!

Location: KingWest Fitness at 171 East Liberty St., Suite 275. (Above Casalife in Liberty Village)

6:00-7:00pm- VIP Fashion Industry Preview includes swag bags, cocktails & appetizers. Meet & Greet with the design finalists and gain a sneak peak at this year’s top 10 design finalists and new home grown talent. By RSVP only

7:00-1:00am- Shop, Vote & Stroll- Design Competition & Trunk Show. Free to the public.

Featuring: Saffire Dance Productions, DJ Vehnim, Art exhibit by Sarah Martin, Live fashion show, raffle prizes, 10 Instillations by our 2010 Design Finalists vying for the title of Canada’s Most Promising Designer & Best Exhibit and over 20 emerging Trunk Show Designers selling their one of a kind merchandise.

Hope to see you there!

Saturday, September 18, 2010

Designer Finalists Announced!

Read on for the bios of this year's design competition finalists:

Georgia Varelas was born in Toronto in 1984 and raised in a traditional Greek home with her parents and younger brother. She started drawing and designing fashion sketches at a young age and it quickly became a regular hobby. She graduated from an arts high school in Caledon, Ontario, where she learned to express her ideas creatively and where fashion became more than just a part-time hobby. Later, pursuing a psychology degree at York University and traveling abroad in Rome, she decided to focus on a career in fashion. She withdrew from York and applied to the Academy of Design, where she is expected to graduate in 2011.
Georgia credits her inspiration and trendy style to her travels and personal life experiences. A lover of details, George incorporates different street styles from all over the world in her wardrobe and in her designs. After graduation, Georgia plans to design her own clothing line and create a brand and a name for herself in the fashion industry.

Fuy-Na Tse wanted to draw as soon as she picked up a pencil, and knew by the age of 9 that she wanted to be a fashion designer. As a young girl, she sketched nothing but beautiful women and played dress-up in her mother’s clothes, and fashion became a genuine passion. As she grew older, she felt she ought to settle on more “sensible” careers in the fields of psychiatry or chemistry, but always had fashion in mind. After a few collections produced high school received praise, she began to realize that fashion was the only career she’d love. She attended Seneca College for Fashion Arts and has been working in the apparel industry for several years. A confident designer, she’s ready to launch her full collection.

Natalia Cuervo was born in Bogota, Colombia, and always knew she wanted to be part of the fashion industry. In 2001, Natalia and her family immigrated to Canada, where she pursued an education in Fashion Design. In early 2010 she received her Bachelor of Design Ryerson University’s School of Fashion. Her debut collection, titled Corvus, was presented at Ryerson’s fashion show, Mass Exodus: In Bloom, as well as during Alternative Arts and Fashion Week in April 2010. Natalia has grown as a designer by gaining experience working for some of Toronto’s most talented designers including Dagg and Stacey, Zoran Dobric, and more recently with Philip Sparks. Her design aesthetic is always tailored, polished, feminine, and it is highly reflective of the influence of her traditional Latin American upbringing, as well as of her adoptive land, Canada.

Juliana Carlucci is a graduate of Canada’s premiere fashion school, Ryerson University. Her collections are practical, elegant and sophisticated, always striving to make women look and feel beautiful.
Her interest in fashion began at an early age. Her love of dressing up in party dresses, coupled with her creative in styling, has driven her passion for designing evening wear. Her garments have a romantic feel, with tiers, ruffles and soft draping. Juliana loves to explore new methods of tailoring and structure.

Rebecca Milward was born on Vancouver Island and now lives in Toronto. She is largely influenced by the juxtaposition between the natural and artificial world. She enjoys creating unique garments, whether it’s for a drag queen or a more quiet personality stepping out of their comfort zone. A Seneca graduate, Rebecca has participated in several local and international design competitions and is currently working at Designer Fabric while she helping out in the startup of a semi-custom line of jodhpurs.

Mark Aguilar was born in the Philippines in 1985 and came to Canada as a young child. He has had a passion for fashion and design for as long as he can remember. Completely self-taught, he is an avid experimenter. He presented a collection at the OHM fashion event in London, Ontario, and has been commissioned to make outfits for both commercial and personal clients.

Corinne Monique has been sketching and drawing since she was a little girl. She attended the University of Alberta and graduated in 2009 with a BSc. in Human Ecology with a Major in Textiles and Clothing, and a Minor in Design and Product Development. In her graduating year, she co-organized the Faculty Fashion Show in collaboration with Edmonton Fashion Week. During her studies, she traveled to Paris, France, where she completed the Paris American Academy Haute Couture Techniques Workshop. In France she trained intensively, learning the haute couture techniques of Nina Ricci, the draping methods of Madame Gres, the millinery skills of Jean-Paul Gaulthier, and the handbag and accessory craft of Anne Valerie Hash, as well as Japanese Shibori dyeing techniques. In 2009, Corinne was chosen from 116 candidates to participate as one of 25 Télio Design Competition finalists, and was featured during Montreal Fashion Week and in the press. That same year she was also awarded the Dr. Elizabeth Feniak Award for Excellence in Writing for her essay, ‘The Little Black Dress,’ currently awaiting publication. Besides freelancing, Corinne currently interns with Greta Constantine. She hopes to eventually start her own fashion label – an innovative, luxurious line for the modern woman.

Stefanie Ayoub is a 19-year-old Ryerson fashion design student desperately trying to send herself to London's Central Saint Martins for her graduate studies. Her love of illustration, incongruities, anything made of silk, fairytales, entomology, imaginary worlds, vintage costumes, old library books, and pastel drawings has fed and informed her obsession with fashion. Drawing inspiration from the beautiful and the bizarre, her goal is to become a major fashion designer in a global industry and have the freedom to create pieces to dream in.

Amber Watkins sketched and sewed her own clothing throughout university, but never considered showing them publicly. Then, two years ago, she competed in a design contest in Ottawa at the request of her friend who had organized it. Although she had no formal training and an old sewing machine, she derived such a sense of satisfaction from participating that the event made a big impact on her, although she didn’t win. She spent the ensuing year working on her designs and returned to the competition with a stronger line and clearer point of view. She ended up winning first place and was sent to New York City for Fashion Week in February 2010.

Stephanie Mahseredjian has always been surrounded by fashion and design. She grew up immersed in her family’s business, High Fashion Handbags, where she became captivated by textures, colours and seasonal trends. During her adolescent years, she interned at Domenic Serio Couture, where she obtained extensive knowledge of evening wear.
She graduated from Ryerson University’s Fashion Design program at the head of her class and interned at Joeffer Caoc. In 2007, Stephanie won the Alfred Sun Design Award and the Lancome Fashion Design Competition, which allowed her to travel to Paris to compete internationally. On her return, Stephanie took a position as Assistant Designer at Valencienne Bridal and in 2009 launched Stefani Mas, a design studio specializing in evening, cocktail and bridal gowns.

Some Link Love...

We'd like to thank our friends in the blogosphere for helping us get the word out about the show this year, and spread the call-for-designers gospel - we couldn't do it without you (and the internet!).

A metaphorical toast, then, to Beauty Connexion, The Wardrobe Stylist, and The Soul of My Shoes.  Thanks for your coverage!

Have you posted a word or two about Art of Fashion on your blog or other social media?  Let us know!  We love to get in touch and make friends :)

Thursday, September 16, 2010

We've done some amazing fashion installations around town as we gear up for La Belle Epoque and our Nuit Blanche show.  Luckily, photographers Dave and Charlotte were kind enough to immortalize it all on celluloid (if indeed, we can use that term in this day and age) have provided us with some beautiful images.  Feel free to use them, should the urge strike you, but... always be sure to give credit where credit is due!  In this case, a link to Dave and Charlotte's website if used online ( or a small caption underneath.  Their logo is available at  Enjoy!

La Belle Epoque window with live model. Black Daffodil is one of our judges this year. Elizabeth Pinter, the designer in the window, is an Art of Fashion finalist.  To download the full set, select, here:

Clothing by AOF judge, Farley Chatto:

To download the full set, select, here:

2009 AOF Winner for Best Exhibit, Shelia Lam:

To download the full set, select, here:

Models were donated by our sponsor, Orange Models.  Thanks to everyone who helped make our installations a success!

Wednesday, September 15, 2010

Confirmed Judges for La Belle Epoque

We've got our roster of industry judges confirmed and, kids, it's a doozy!  We're just thrilled to bits that these fine industry folk are willing to participate in the show - and for this year's designers, it's an incredible opportunity to get in front of such renowned professionals.  With no further ado, here's the list:
Our most heartfelt thanks to these fine ladies and gents for helping us out!  'Sgonna be a great show...

Wednesday, September 8, 2010

Trunk Show Application Deadline Extended!

Photo: Jason Raposo
Art of Fashion is pleased to announce that the deadline for designers applying to participate in their acclaimed annual trunk show at Nuit Blanche this year has been extended until September 20th.
The trunk show provides an amazing opportunity for up-and-coming designers to showcase their work and reach consumers, media and the fashion industry. Guests of the trunk show will vote on their favourite exhibit, selecting the winner of “Best Exhibit” who will be awarded a cash prize and the chance to display their work in the street-level window display of a leading Toronto fashion outlet.
The Trunk Show will take place during Art of Fashion’s annual design competition at Kingwest Fitness in Liberty Village during Nuit Blanche on Saturday, October 2nd, 2010. To apply, designers should visit and fill out the submission form before Monday, September 20, 2010.

Art of Fashion Inc. is an award-winning not-for-profit organization that is committed to fostering the careers of Canadian apparel and accessory designers by creating platforms for exposure.

Friday, August 27, 2010

La Belle Epoque: Meet the Judges

We’re very pleased to announce that we’ve confirmed Roy Nicholls, Cynthia Rea, Sarah Casselman and Liz West as judges for the October show, La Belle Epoque. Having influential industry representation like this on our judging panel is an essential part of what gives our event clout and we’re so proud to give our designers the opportunity to show their stuff to people in the know. (Speaking of designers, if you are one, you’ve only got until Tuesday to apply to participate! Fill out the application form at

Read on for a brief bio of each, and mark your calendars… it’s showtime on October 2nd.

Roy Nicholls
Ambassador, Apparel Human Resources Council

Roy has over 16 years of experience in the apparel industry. For many years, he worked as the Director of Operations for one of the biggest made-to-measure houses in North America, managing high-end men’s tailored clothing for labels like Rosen, Mitchells, Nordstrom and Paul Stuart. Currently, Roy is running his own personal business, Roy Nicholls & Associates, working with apparel companies in both Canada and the U.S. to help them to improve their performance. He’s an active member of the International Association of Clothing Designers and Executives, who has visited over 100 apparel companies as an industry ambassador in the last year alone, and he acts as an advisor to many of the fashion schools across Canada.

Liz West
TV Personality

As host of the hit TV series Rags to Red Carpet, Liz West brings the glitz and glam of Hollywood into the lives of everyday women who are desperately in need of a makeover. In each half hour episode, she shines the spotlight on an unsuspecting woman in need of a makeover by showing a movie trailer of the style victim’s everyday worst. When the lights come up to expose the participants’ family and friends in the audience, Liz offers the shocked woman a fabulous head-to-toe makeover with a team of top beauty experts. Viewers can tune in as women get the chance to capture a glamorous starring role in their own life on CosmoTV, Wednesdays at 9:30 p.m. and Saturdays at 8 p.m.

Sarah Casselman
Fashion Market Editor, FASHION Magazine

As Fashion Market Editor at one of Canada’s largest fashion magazine, Sarah Casselman lives and breathes fashion and trends in a way that most of us can only dream about! Think of her as our very own Anna Wintour – only nice. Sarah makes a valuable contribution to our judging panel, and we’re very grateful she could make the time to do it.

Cynthia Rea
Owner/Buyer, Black Daffodil

The brains behind one of the cutest shops in the hip Junction neighbourhood explains that she gave her store an unusual name because she feels it captures the duality of the feminine nature: "I think it encompasses both sides of a woman – softness mixed with an edgier, darker dame who doesn't take any bull from anyone. I think all women have that!"

As a supporter of local designers, Cynthia is the perfect fit for a show aimed at helping to launch the careers of Canadian designers.

Black Daffodil is located at 3097 Dundas St. W. Check it out online at

Thursday, August 19, 2010

Photos and Judges: La Belle Epoque is coming together

Lots of news on our upcoming design competition!  First, and most important: if you've been thinking of applying for the competition or trunk show, the time has come to get those applications in!

The deadline for application is Tuesday, August 31st - right around the corner!  Visit our website at to download the submission form.

Secondly, we're proud to announce that we've done a beautiful photoshoot to explore the look of this year's theme, La Belle Epoque.  Due to some uploading issues, please check them out on our Twitter and Facebook pages (for now)!

Finally, and perhaps most importantly, we're thrilled to announce some of this year's industry judging panels.  We are absolutely honoured to have Cynthia Rea, Sarah Casselman, Liz West and Roy Nicholls confirmed for this year's event. It's names like these that give the design competition so much clout and affirm its standing as a unique opportunity for up-and-coming designers.

Thanks to everyone who's been involved so far, and designers... don't forget to sign up!

Saturday, August 14, 2010

Where Are They Now: Heidi Ackerman

Recently, we updated you on 2009 Design Competition participant, Heidi Ackerman's appearance in the Star.  We caught up with the busy designer, who's hard at work on her line and creating avant-garde costume pieces for innovative, multi-media opera experience, Opera Erratica.

AOF: How did you first hear about Art of Fashion?

Heidi: I first heard about the Art of Fashion competition through a friend of mine Irene Stickney who I believe won the year before at Art of Fashion.

AOF: How would you describe your experience with the show? What opportunities did being involved with AOF open up for you?

Heidi: Creating an exhibit for AOF was a great experience! I found it so interesting and challenging to create a space that would reflect and represent my style and also engage the viewers. I would love to create more spaces and environments in the future. Through AOF I met great industry people including Leesa Butler from the F-List. After AOF, Leesa invited me to do a Designer Spotlight for one of her events.

AOF: Can you tell us a bit about what you’ve been up to since the design competition?

Heidi: I have been super busy since the design competition. In April I showed a new collection titled construct(this) at FAT (Fashion Art Toronto) and was also invited to present my work at a festival in Riga, Latvia called [moment]. I am currently working on a collaboration with an underground opera company called Opera Erratica - I am creating some avant-garde costumes that are more fashion than traditional costume. The opera will take place August 22-28 in a warehouse space on Lansdowne.

AOF: Do you have any advice for emerging designers in Canada? Do you think starting your design career in Canada is harder than it would be in places where the arts tend to be more valued?

Heidi: I think starting a design career is difficult anywhere. In Canada I am able to find a lot of press and opportunities for editorials but have a hard time finding my customer. I think that living or selling outside of Canada would be ideal for my type of design. My advice for emerging designers is to stay true to your style and follow your intuition.

AOF: How would you describe your style/pieces/line?

Heidi: I am definitely inspired and interested in the concept of futurism which I explore through my work. My design philosophy is to combine fashion-forward/avant-garde clothing with sustainable materials and business practices.

AOF: What do you think it takes to succeed as a designer in Canada? Is marketing crucial?

Heidi: A clear understanding of who your customer is and where you can find them. Creating an allure for your brand is also very important.

AOF: Where can shoppers buy your line?

Heidi: Currently I sell at Thieves Boutique at 1156 Queen Street West here in Toronto. Online stores are also in the works. I do private appointments in my studio; interested parties can contact me through e-mail at or

My website is currently under construction (, so my work can be viewed at

Monday, August 9, 2010

Call for Designers! Art of Fashion Needs You!

That's right, up-and-coming designers!  The Art of Fashion needs you.  To download the Designer Application, visit our Belle Epoque microsite at, or click here.

Tuesday, August 3, 2010

2009 Documentary: Iconic Power

It's here!  Check out the full-length documentary about our 2009 show, Iconic Power, and see what the Art of Fashion Design Competition is all about:

Art of Fashion 2009 - Iconic Power from Batchfilms on Vimeo.

Sunday, July 25, 2010

Get Dressed... With Art of Fashion Participants, Desperately Different and Karamea

Great news, fashionistas!  Former Design Competition participants Desperately Different and Karamea are teaming up through July and into August to clear out their showrooms and make way for the new.  What does that mean for you?  An amazing opportunity to pick up some designer duds at clearance sale prices!  Check them out weekends at 335 Roncesvalles Ave, Unit 3.

From 2000 Design Competition participant Desperately Different's website: "Katya designs for an active, expressive metropolitan woman, who embodies a boldness for living life passionately, and whose busy lifestyle demands adaptable pieces that will compliment her essence day or night."  Now, if that doesn't sound like you, what does?

Michelle Turpin, the designer behind Karamea, won the Art of Fashion Design Competition in 2000.  To see photos of her beautiful pieces, check out her blog or the Karamea Facebook page.

Don't miss this opportunity to pick up some incredible designer pieces for under $125 each, and keep on supporting Canadian fashion design!

Tuesday, June 15, 2010

Trend Report

InfoMat, the fashion industry database and search engine, is a great place to check out trend reports and other goings-on in the fashion business, for those who like to stay in the loop.  This great preview of colour and fabric trends for Fall/Winter 2010/2011 includes a stimulating eye-full of all the colours and variety of fabric types we'll see in the cooler months.  Check it out for some great inspiration for your fall shopping, or just for the pure pleasure of seeing how some of the colours and fabrics are mixed.

Trend analysts and fashion clairvoyants say we'll be seeing a lot of rich, saturated colours this fall, as well as a variety of luxurious textured fabrics, like velvets and knits.  Look for oranges, golds, rich blues and soft pinks.

And when it comes to fall fashion, save the date!  Art of Fashion's annual design competition will be taking place during Scotiabank's Nuit Blanche on October 2nd.  For more information about this year's competition, La Belle Epoque, visit

Monday, May 17, 2010

Heidi Ackerman in the Star

2009 Art of Fashion Design Competition participant Heidi Ackerman recently made the news with her cutting-edge, eco-friendly fashions. Click on the article below to enlarge, or view the full article online at

Tuesday, April 27, 2010

Bustle, Joe Fresh and David Dixon: A Few Final Fashion Week Notes

We’re wrapping up our Fashion Week notes here on the AOF blog – better late than never, right? For this last installation, we checked out three hot Canadian labels: Bustle, Joe Fresh and David Dixon. Unfortunately we don’t have photos this time, but we’re sending some link love over to favourite Toronto blog, BlogTO, who got tons of coverage.

The Toronto design team behind Bustle are known for their sportswear, and the 2010 line was looking very posh with vests, straight-leg pants and military detail on blazers and pea coats. Mixed textures like velvet, knit and cotton, combined with V-necks and checkered shirts looked right on trend for geek chic. Purples, blues and greys prevailed. Tons of photos over at BlogTO.

Joe Fresh
Everyone’s favourite grocery store fashion destination had an eclectic mix for 2010. Faux fur prevailed, as did preppy academic styles… and all so delightfully affordable. Check out the BlogTO review.

David Dixon
Canadian design institution (and former Art of Fashion judge) David Dixon did not disappoint with an elegant collection of mainly black evening wear with beautiful structural silhouettes set off by feathers, shrugs, capes and bold, statement jewellery. To see his collection in fantastic detail, check out – you got it – BlogTO here.

Sunday, April 18, 2010

AOF Winning Designer Zoran Dobric Rocks Fashion Week

It’s all about the fabric with Art of Fashion 2005 Design Competition winner Zoran Dobric. The flowing silk dresses that dominate his 2010 collection evoke romance and feminity, while Dobric’s signature textile prints lend exoticism and make the pieces bold. The unique prints and the sometimes unexpected mix of textures is what truly makes this a collection of walking art pieces. Tones for 2010 are earthy with bold accents of turquoise and mustard. Details like metal buckles and wool jackets gave the collection edge and really pulled the look together.

Inspired to pursue fashion by a seamstress grandmother, Dobric had access to lots of fabric to play around with while growing up, and that early fascination with fabric is what gives this designer’s style its complexity and richness. The 2010 collection is stupendous. Unlike anything else you’ve seen, yet completely wearable, these unique, soft, universally-flattering pieces could have the power to change fashion trends.

Friday, April 9, 2010

Web, Media and PR Positions with Art of Fashion

Are you a marketing, web design, media or PR guru looking to gain valuable experience and get your foot in the door by working on a highly-respected non-profit Board?  Art of Fashion is looking for help in these key areas.  We need a Media and Public Relations Coordinator, a Marketing Production Specialist, a Web Coder, a Web Design Developer and an Interactive/Digital Marketing Coordinator.  This once-in-a-lifetime opportunity could be just the one you're looking for!  If you think this could be you, please see our listings below:


ART OF FASHION is currently looking for an Interactive / Digital Marketing Coordinator for a nine-month period. This is a fantastic opportunity for someone who wants to take the lead on re-designing a fashion website, build a portfolio as well as industry contacts.

The Interactive Coordinator will be the lead on the Art of Fashion’s website design, as well as the annual event website. The position involves overseeing the initial and ongoing update and maintenance the Art of Fashion websites, as well as working with the Social and New Media Coordinator to ensure social media is integrated into the websites and used effectively to promote Art of Fashion as an organization and also the annual Design Competition/Trunk Show.

·         Website Design (particularly expertise with WordPress)
·         Graphic Design / Direction
·         Project Management
·         Fashion and/or related industry experience

The ideal candidate will be able to work independently, coordinating with a team and updating on progress. Experience working with tight deadlines, and a passion for the creative industries a must! If this sounds like you, please send your CV and a short paragraph why you are interested to :


ART OF FASHION is currently looking for a Website Design Developer for a maximum nine-month period. This is a fantastic opportunity for someone who wants to participate in re-designing a fashion website, build a portfolio as well as industry contacts.

The Website Design Developer will be the lead on building / designing the Art of Fashion’s website design, as well as the annual event website from a technical standpoint. The position involves the graphic and technical design of the initial and potentially ongoing update and maintenance the Art of Fashion websites. The Website Design Developer will work with the Interactive / Digital Marketing Coordinator to develop, create and upload content

·         Website Design (particularly expertise with WordPress)
·         Graphic Design / Direction
·         Fashion, Creative and/or related industry experience

The ideal candidate will be able to work independently, as well as with a team. Experience working with tight deadlines, and a passion for the creative industries a must! If this sounds like you, please send your CV and a short paragraph why you are interested to :


ART OF FASHION is currently looking for a Web Coder for a maximum nine-month period. This is a fantastic opportunity for someone who wants to participate in re-designing a fashion website, build a portfolio as well as industry contacts.

The Web Coder will be the lead on providing highly technical input for building and re-designing the Art of Fashion’s website design, as well as the annual event website. The position involves technical design, including maximizing functionality of the overall website as well as selection and integration of ‘widgets’ to optimze the website’s Content Management System. The Website Coder will be responsible for building the organization’s first online Content Management System (CMS). The Website Design Developer will work with the Interactive / Digital Marketing Coordinator as well as the Web Design Developer providing technical assistance, recommendations and insight, as required.

·         Website Design (particularly expertise with WordPress)
·         Graphic Design / Direction

The ideal candidate will be able to work independently, as well as with a team. Experience working with tight deadlines, and a passion for the creative industries a must! If this sounds like you, please send your CV and a short paragraph why you are interested to :


ART OF FASHION is currently looking for a Marketing Production Specialist for a nine-month period. This is a fantastic opportunity for someone who wants to take the lead on organizing collateral design and production for a fashion organization and annual event, with also providing insight into additional high-quality collateral ideas, initiatives and opportunities.

The Marketing Production Specialist will be the lead on ensuring all marketing materials the Art of Fashion and the annual design competition event are designed, printed and produced in a timely manner, in coordination with the entire Marketing team. The successful candidate will work directly and coordinate with the Graphic Designer, Copy Writer and the Marketing & Communications Manager.

·         Marketing Collateral Production  / Organization
·         Graphic Design / Direction
·         Project Management
·         Fashion and/or related industry experience

The ideal candidate will be able to work independently, coordinating with a team and updating on progress. Experience working with tight deadlines, and a passion for the creative industries a must! If this sounds like you, please send your CV and a short paragraph why you are interested to :


ART OF FASHION is currently looking for a Media + Public Relations Coordinator for a nine-month period. This is a fantastic opportunity for someone who wants to take the lead on arranging media exposure, sponsorships, as well as building a strong industry portfolio and introductions to key industry contacts.

The Media + Public Relations Coordinator will be involved in media relations leading up to as well as during the annual design competition event. The position involves building relationships with existing media partners as well as obtaining new media outlets for both the organization and the event. Activities may include, though not limited to: contacting key press, arranging interviews with Art of Fashion Executive Director / Competition Design Finalists, Distributing Press Releases & follow-up, develop and identify new media opportunities throughout the year. The Media + Public Relations Coordinator will work with the Social & New Media Coordinator, the Interactive / Digital Marketing Coordinator, Copy Writer as well as Marketing & Communications Manager.

·         Public Relations / Media Management
·         Database Management
·         Strong Interpersonal skills, industry contacts a plus
·         Project Management
·         Fashion and/or related industry experience

The ideal candidate will be able to work independently, coordinating with a team and updating on progress. Experience working with tight deadlines, and a passion for the creative industries a must! If this sounds like you, please send your CV and a short paragraph why you are interested to :

All positions to start as soon as possible!

Friday, April 2, 2010

Fashion Week: Sears Attitude, Andy the Anh and Pink Tartan Rock the Runways

Fashion Week! Wasn’t it magnificent? Did you make it out to the shows? Art of Fashion was there checking out headliners like Attitude by Sears, Andy the Anh, Pink Tartan, and, of course, our very own Zoran Dobric. Woman-about-town and local fashionista Jenny Bersinic snapped some shots and took some notes on all the highlights to keep Art of Fashion followers in the know.

Attitude by Sears

In-house Sears’ label, Attitude, thrilled the crowds with sexy work-wear inspired by the 1940s. Lace accents showed up under blazers, sweaters and dresses, adding a playful touch to classic pieces. Predominant colours were black and grey and camel, with deep red and indigo accents. Skinny belts, A-line skirts in a variety of textures and flowing silk blouses promise flattering silhouettes for all.

At the end of the show, Canadian Olympian Joannie Rochette walked the runway in a white blouse and A-line skirt – a proud moment as she received a warm applause from the crowd.

Andy The-Anh

Andy The Anh’s latest collection was heavy on the black. Models had severe buns and wore heavy smoky eyes for a sultry, ‘le smoking’ effect. Whites and monochromatic geo-floral prints occasionally lightened the mood, as did hints of cobalt blue mixed with brown and army green.

The tango-inspired collection boasted structured pieces that were well-tailored. Even the bursts of Spanish-style ruffles remained contained by being pressed close to the body. Silky materials created draped just enough to create flowing lines and not look sloppy. Overall the show was sensual, sexy and seductive, and a definite Fashion Week hit.

Pink Tartan

Aviation took centre stage at the Pink Tartan show, where Amelia Earhart-inspired pieces combined tough and feminine like a Secret deodorant ad. Shining aviator caps and airy-light colours like white and grey contrasted with darker black and red pieces. Camo patterns and mixed textures, like fur, wool and sequins created surprising but workable contrasts. Exaggerated shoulders and leather pieces, including a cropped leather jacket, were all the rage. Harness belts were worn parachute-style around models’ upper torsos, while hair was done in side braids à la Alexander Wang Spring 2010. Again we saw camel-toned pieces floating down the runway – look out for this shade in the fall!

Coming up next - Zoran Dobric!  Check back for news on this amazing, sensual new line by the very talented Mr. Dobric.

Friday, March 19, 2010

Countdown Begins for Toronto Fashion Week

The countdown to Toronto’s Fashion Week has officially begun!  The event kicks off on Sunday, March 28th – and at Art of Fashion, we just can’t wait.

Art of Fashion’s very own Zoran Dobric will be unveiling his latest collection on Tuesday, March 30th at 5pm at the Allstream Centre (105 Princes Blvd).  Zoran was the winner of Art of Fashion’s 2004 Most Promising Designer award, and he’s also a valued member of our Board, so be sure to check out his show.

In the news lately, much talk about Fashion Week’s last-minute venue choice.  The event was originally supposed to be held in a large warehouse at 30 Ordnance St, but on March 10th, only 18 days before the opening ceremonies, the venue has been changed to the Allstream Centre.

Fashion Design Council of Canada’s Robin Kay said that it’s been a tough season for the design council and that, while she’d like to see Fashion Week have its own “permanent home,” it needs a larger space because it keeps growing.

Word is, much of Toronto’s fashion community is bemoaning the switch from the more “romantic” ambience at 30 Ordnance to the more generic, conference-centre-style ambience of the Allstream building.  In a release, the Fashion Design Council of Canada stated that Fashion Week simply “requires a much larger canvas to articulate its vision."

So take note of the change of venue before you hit any shows and be sure to make the most of this city’s big fashion extravaganza. 

Image: George Stojkovic /

Friday, March 12, 2010

Fashion Shows go 3D

Doesn't seem like everything is in 3D these days?  Well, the fashion industry is no exception!

On Wednesday, March 17th, Nada Shepherd pre-empts Toronto's Fashion Week with a whole new kind of fashion show - a 3D film!  The presentation will be held at Scotiabank Theatre and features the designer's fall/winter collection.

According to the article in Toronto Life, Shepherd is making a statement about the fashion industry:

"So much of fashion has become about celebrity," the designer is quoted as saying, "about being in the front row and getting there first.  We’ve lost the meaning behind shows, and we’re ignoring the clothing.”

The magazine goes on to say that Shepherd was sold on the idea when she saw a 3D test run of one of her fur pieces: "its depth and texture virtually heightened, the hairs casting a mystic and furry aura that floated around the model with each detail crystallized".

The film launch is open only to an invited audience of fashion and media industry insiders.

Photo credit: © Jim Hughes |

Friday, February 26, 2010

"Iconic Power" Nominated for Best Public Entertainment Production

We're very pleased to announce that our 2009 Design Competition, "Iconic Power," has been nominated for a Canadian Event Industry Star award for Best Public Entertainment Production.  This is the second year in a row that Art of Fashion's annual show has been nominated.  The 2008 show, "Between the Lines," was a winner!

AOF's own Michelle Planche, President of Paradigm Events, has also been nominated for Event Professional of the Year.

The winners will be announced at an "Oscar style" black-tie gala at Atlantis Pavilions on March 26th.  We're looking forward to the big day, but as the saying goes, it's an honour just to be nominated! 

To see the list of nominees, visit Canadian Event Perspective Magazine here.  You can buy tickets to the award ceremony online here.

Friday, February 19, 2010

Behind the Scenes Shoot with Mikhail Moudrakovski

If you loved the pictures from the Mikhail Moudrakovski photo shoot we posted about last week, then check out some more of the Projected Life Photography photos that were put up on the studio's Facebook Fan Page, here.  There's a great little behind-the-scenes album from the shoot.

To find out more about Projected Life Photography, you can visit their website at

For more information about Art of Fashion's 2009 "Most Promising Designer," Mikhail Moudrakovski, visit his website at  We're confident that you'll love his collections - drawing inspiration from such wildly diverse concepts and sources as human anatomy, straight jackets, court jesters and the upper class after the end of the world - as much as we do!

Friday, February 12, 2010

Photoshoot: Art of Fashion's Winning Designer, Mikhail Moudrakovski

Here are some of the amazing photos taken by Taha Ghaznavi of Projected Life Photography, for Art of Fashion's 2009 "Most Promising Designer", Mikhail Moudrakovski. To see the full set, please visit the Projected Life Photography Facebook page.

And if you love Mikhail Moudrakovski as much as we do, be sure to check out his website at!

Photo Credits: Projected Life Photography |

Friday, February 5, 2010

Call for Volunteers

Art of Fashion is looking for volunteers! Do you love fashion? Interested in gaining worthwhile experience working for a recognized not-for-profit organization? Art of Fashion is completely volunteer-run, and we are looking to fill several positions, including:

• Grant Writer
• Web Developer
• Graphic Designer
• Entertainment Coordinator
• Freelance Videographer
• Trunk Show Coordinator
• Event Curator
• Documentary Coordinator

…And more! Besides volunteering as a coordinator on our Board, we also need lots of volunteer help to run our annual Design Competition and Trunk Show – our signature event that’s held every year during Scotiabank’s Nuit Blanche in October.

Volunteering for Art of Fashion is a great way to round out your skill set, learn about the industry first-hand and make valuable contacts.

For more information, or to submit your resumé, contact us by email at

The Art of Fashion is a not-for-profit organization committed to fostering the careers of emerging Canadian apparel and accessory designers by creating platforms for exposure.

Image: Salvatore Vuono /

Friday, January 29, 2010

Build Your Wardrobe with Great Fashion Basics

While we’re waiting for the advent of events like Fashion Week and (of course!) the Art of Fashion Design Competition and Trunk Show to show us what designers have in store for the year ahead, why not take this time to stock up on your fashion essentials to make sure you have all the basic wardrobe building blocks to put together a polished look every time? Having the basics, after all, is the foundation of good fashion sense!

The white shirt
A classic white dress shirt is the perfect accompaniment to jeans, sweaters and suits. It should always look clean and crisp, so if you can, replace this staple garment every year. Try the Gap for a fail-proof standard shirt.

The perfect pair of jeans
It is THE standard garment in most wardrobes, and for this reason most of us rely on several pairs. Typically, a dark wash is more commonly worn in the winter months, while lighter shades come out in the spring. A good pair of trouser jeans will serve you well when you want to dress up but aren’t sure how dressy to go. Try a jeans-only store to find the pair that matches your exact specifications, or invest in one of the tried-and-true brands, like 7 for All Mankind.

Black trousers
Even if you have no other trousers in your wardrobe, a good pair of well-tailored black trousers will serve you well in a variety of situations where formal or conservative wear is required. A good fit is essential, material should skim the thigh, but not cling to it, and pants should be long enough to wear with high heels.

The little black dress has got so much publicity lately, it’s the one thing that every woman knows is a staple. The versatile LBD can go from the most formal situation to a casual one as long as it’s accompanied by the right accessories. Something knee-length provides the most options, although fit is the most important consideration here. Don’t be afraid to invest a little, as this is a piece that can last you for years and will never go out of style.

A nice leather jacket
It’s durable, and enduring fashionable. Buy a classic fit that you could see yourself in for a long time. Perfect with jeans and a nice scarf, many leather jackets are warm enough to wear well into winter.

A traditional peacoat
It hasn’t gone out of style yet. Wear it with tall Hunter boots for a rugged English countryside look, or over your trousers or LBD for more dressed-up occasions. Real wool coats look best and will keep you warmest, but there are a variety of options, and a variety of price-points to choose from.

When possible, buy the best when you are buying your fashion basics, as these are the pieces that will eventually give you the most bang for your buck. But don’t spend too much – you’re going to need some of that cash to buy some of Canada’s hottest up-and-coming designers’ wear at the Art of Fashion show in October.

Image: Suat Eman /

Monday, January 25, 2010

Fashion Trends: Looking Ahead to Spring

We’re gearing up for this year’s annual design competition and trunk show next fall.  But while you’re waiting to see what 10 of Canada’s hottest up-and-coming designers are planning to put on the runway, let’s review what trends are looking hot for spring!

Edgy and slightly aggressive looks were popular this past fall, with bold shoulders and angular lines echoing the severe attitudes of the global economic downturn.  But with spring, say some stylists, we’re going to see softer, slightly more feminine looks reflecting the restlessness that comes with keeping one’s belt tightened all winter.
One of the popular looks we’ll see new variations of is the military jacket.  We’ll see more streamlined and softer versions of these in 2010, if Balmain, Burberry and Celine are any indication.

Ruffles and whimsical touches will also be popping up on a lot of structured pieces, like jackets, giving them a fun and girlish appeal.  Think Carrie Bradshaw’s over-the-top flower brooches on a safari jacket or with stern epaulettes.  Hemlines will go short once again as the weather warms up, from short shorts to Chanel’s short-skirt suits.

As for colours, neutrals on drapey fabrics will lend a conservative background to bold statement colours like yellow, red and purple.  Marc Jacobs and Alexander McQueen have bright patterns and bold prints in their collections.  Expect to see some Lady Gaga influence in the season’s wilder pieces, with more demure 1920s and 1930s influences at the other end of the spectrum.

Image: thephotoholic /

Saturday, January 16, 2010

Where Are They Now: Erin Keatch, Las Valentias

Art of Fashion recently caught up with Erin Keatch, owner of the Las Valentias clothing line, and winner of the Art of Fashion: Hollywood show in 2004. Erin’s participation in the 2004 show helped her get her foot in the door and jump-start her career. Here’s what Erin had to say about her experience with Art of Fashion and the state of the fashion industry in Canada:

AoF: ”How did you first hear about Art of Fashion?”
Erin: “I first heard about it through Toronto Fashion Incubator, when I was just starting out in the design world and still working in the display aspect of the fashion industry. The opportunity to participate in the 2004 show came up and I decided to give it a shot.”

AoF: ”How would you describe your experience with the show?”
Erin: “The experience was a lot of fun, because I was using models I knew, and most designers there were at the same stage in their career as me, which made the experience very welcoming. It was a great atmosphere.

“At the time, I was doing more one-of-a-kind pieces. In doing the show, I created 10 pieces for my line. I’ve also kept in touch with a lot of the designers I met, too, and other opportunities presented themselves afterwards through the contacts I met during that time.”

After the show, Erin got a job as a knitwear designer with a small company in Toronto that allowed her to travel the world for work, and exposed her to more of the business side of fashion. When she decided that she was ready to work on her line full-time, she did the new labels collection with Toronto Fashion Incubator. She launched Las Valentias with a friend from school, Tara Kelly, in 2007. They are now in their fifth season.

“I think it is an exciting time to be a Canadian designer. Recognition has typically been a problem for Canadian designers because Canada is quite a small marketplace compared to the U.S., for example, and Canadian fashion tends to be sold to a limited, niche market. But things are changing, thanks to events like Fashion Week, and with the growing awareness among consumers about the importance of buying locally and sustainably, more Canadians are turning to Canadian brands. Canada has always had a good reputation of manufacturing high quality clothing, and it’s a point of pride that our label is completely Canadian-made.”

As a designer, Erin aims to produce collections that are not trend-based, with pieces that could be worn season after season. Las Valentias focuses on silhouettes over trends, although it’s not a “classics” line, per se.

AoF: ”What do you think it takes to succeed as a designer in Canada? Is marketing crucial?”
Erin: “Marketing is crucial, absolutely. It’s helpful if you know who you are selling to, and how to reach your audience.”

But the only sure formula for success, she says, is having a great product that’s going to sell.

“Getting an agent can be helpful. Their role is to take your product to their list of retail stores and boutiques for you. They make appointments with the boutiques and do a lot of trade shows, like Trends, The Apparel Show and 100% Fresh. They also have access to the Ontario Federation of Exhibitors, which is only available to agents.”

Most of all, though, it comes down to making the best possible product, something Erin says Las Valentias is committed to doing.

The Las Valentias line will be available at in March, as well as Pho Pa in Toronto, Espace Pepin in Montreal, and 4 new stores will be carrying the line in Spring 2010. To contact Las Valentias or Erin Keatch, call 416-465-4604, or email