Monday, April 28, 2014

The concept of an online closet has been around for years, a system that shows you how clothes look on your body, what clothes look good together and instructions in accessorizing every outfit. This idea has always seemed so advanced, something that will happen in the future, but in fact several of these systems have already been made!

 (TC)2 is one of the largest apparel technology companies, with the central goal of turning research into reality. They are constantly pushing the technological envelope and as a result, they are the world leaders in digital body scanning. Digital body scanning is a system that scans a person’s body and creates an avatar of that individual, allowing them to shop virtually and see how clothes look on their body without trying them on.  

There is still a lot of research being conducted about the scanning system to make it as life-like and convenient as possible, but some stores have already started using these systems. In Seattle, there is a store that displays only one size of all of their clothes and then uses a body scanning system to determine the shopper’s size. When the shopper wants to try items on in their own size, it will already be waiting for them by the time they get to the fitting room.

The CEO of (TC)2, Mike Fralix predicts that eventually fitting rooms will be obsolete. Customers will be able to walk into a store, see the sample clothing, determine the digital fit and have the item shipped by the store in 24-48 hours!

The avatars will also be saved in a database that allows shoppers to access them on any computer. This gives consumers the ability to shop at home and see if the clothes will fit properly, eliminating the need for returns. The database also recommends shoppers the types of clothing that will suit their body, colours that compliment their skin tones, and hairstyles that enhance their facial features; one shopper can get up to 600 recommendations; this concept is being referred to as an online mall.

An online mall makes purchasing clothes convenient for those people who do not like the hassle of shopping but hits a sore spot for those who love a Saturday trip to the mall. Does this online concept push the fashion industry where it needs to go or does it take the fun out of loving what you buy?

Wednesday, April 2, 2014

     All fashion lovers know the excitement of adding a gorgeous new item to their wardrobe. They also know guilt that comes after a splurge. What if we told you that there is a way to shop for clothes without the post-purchase guilt?

     Trend Trunk is an online consignment store that sells new, pre loved and vintage items. Through this site you can sell clothes that are in good condition and donate the proceeds to a charity. All you have to do is post a photo of the item with the selling price and select the charity and the amount that you would like to donate. When the clothes are sold the proceeds will automatically be sent to the charity of your choice.

       Art of Fashion has teamed up with Trend Trunk with the goal of raising $5000 to support our design competitions and aid emerging designers year round. By clicking the donate tab on the trend trunk website, you can choose us as you charity to buy and sell your clothes! Help AOF out and yourself by checking out our assortment of fun and vibrant clothing from a variety of brands. With spring weather ahead of us, it is the perfect time to replenish your wardrobe!

American Apparel $29

ASOS $33

Peter Pilotto $79
ASOS $25