Monday, November 3, 2014

The Ultimate Holiday Dress!

During the month of October consumers who visited Fresh Collective were given the opportunity to vote on their favourite ultimate holiday dress.  The Fresh Collective boutique on Queen St. also opened their doors to the public on October 18th from 6-8pm for a special event were attendees were asked to give feedback on all four finalists designs.  

They also had the opportunity to meet the designers and try on their designs.  After the event, customer feedback was tallied by our judging panel, featuring Michelle Planche, CEO and founder of Art of Fashion and Laura-Jean Bernhardson, CEO and founder of Fresh Collective and the garment's overall marketability to the Fresh Collective customer was taken into account, the decision was made and the opportunity to have a contract with Fresh Collective was made available to our winning designer.  

Art of Fashion, along with our partners Fresh Collective and The Retail Assembly are proud to announce our winning design by designer Carissa McCaig, of Copious Fashions. Carissa's mix of luxe fabric, leather waist detailing and a-line cut will look truly stunning on a vast array of women this holiday season.  Copious is a Toronto based women’s wear fashion line, established in 2010. Country girl come fashion designer, Carissa McCaig, creates these unique brands’ designs. Her inspiration has always been rooted in her country upbringing, inspired by the colours of the seasons, how the wind moves the fabric of a dress; she is always drawn back home to shoot her collection where she is most inspired. Carissa is the owner/designer and she sews each dress herself and loves working with customer to make sure the dress fits them perfectly. She is a “Canadian dreamer making beautiful dresses.”  
Carissa McCaig with her winning design!

Stay tuned for Copious to be featured in the Fresh Collective store during the holiday season and if you would like to find out more about Carissa and Copious Fashion you can follow her blog or twitter!  

Art of Fashion and Fresh Collective would like to thank all of our finalists for participating in the competition, as well as all that voted for their favourite ultimate holiday dress!