Friday, March 19, 2010

Countdown Begins for Toronto Fashion Week

The countdown to Toronto’s Fashion Week has officially begun!  The event kicks off on Sunday, March 28th – and at Art of Fashion, we just can’t wait.

Art of Fashion’s very own Zoran Dobric will be unveiling his latest collection on Tuesday, March 30th at 5pm at the Allstream Centre (105 Princes Blvd).  Zoran was the winner of Art of Fashion’s 2004 Most Promising Designer award, and he’s also a valued member of our Board, so be sure to check out his show.

In the news lately, much talk about Fashion Week’s last-minute venue choice.  The event was originally supposed to be held in a large warehouse at 30 Ordnance St, but on March 10th, only 18 days before the opening ceremonies, the venue has been changed to the Allstream Centre.

Fashion Design Council of Canada’s Robin Kay said that it’s been a tough season for the design council and that, while she’d like to see Fashion Week have its own “permanent home,” it needs a larger space because it keeps growing.

Word is, much of Toronto’s fashion community is bemoaning the switch from the more “romantic” ambience at 30 Ordnance to the more generic, conference-centre-style ambience of the Allstream building.  In a release, the Fashion Design Council of Canada stated that Fashion Week simply “requires a much larger canvas to articulate its vision."

So take note of the change of venue before you hit any shows and be sure to make the most of this city’s big fashion extravaganza. 

Image: George Stojkovic /

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