Friday, March 12, 2010

Fashion Shows go 3D

Doesn't seem like everything is in 3D these days?  Well, the fashion industry is no exception!

On Wednesday, March 17th, Nada Shepherd pre-empts Toronto's Fashion Week with a whole new kind of fashion show - a 3D film!  The presentation will be held at Scotiabank Theatre and features the designer's fall/winter collection.

According to the article in Toronto Life, Shepherd is making a statement about the fashion industry:

"So much of fashion has become about celebrity," the designer is quoted as saying, "about being in the front row and getting there first.  We’ve lost the meaning behind shows, and we’re ignoring the clothing.”

The magazine goes on to say that Shepherd was sold on the idea when she saw a 3D test run of one of her fur pieces: "its depth and texture virtually heightened, the hairs casting a mystic and furry aura that floated around the model with each detail crystallized".

The film launch is open only to an invited audience of fashion and media industry insiders.

Photo credit: © Jim Hughes |

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