Greetings from Fresh Collective HQ! My name is Allison and
I’m excited to get to write the this blog post for Art of Fashion through their partnership with Fresh Collective!
A fun aspect of this partnership is getting to do these very posts on the AoF blog in which we can provide key learnings that have shaped and grown our business throughout our 10 years in the Toronto fashion retail industry.
Our business mission is to provide transformation to everything we touch, and provide inspiration and joy to designers to help them live the life of their dreams. It was a no-brainer for us to say yes when AoF asked us to share in the
journey of several new designers and gave us the opportunity to share what we
know with them.
The Fresh Collective business is designed to send waves of
transformation out into communities and to the world; to inspire people in a viral way.
We are very much looking forward to helping foster and develop new talent in the
Canadian fashion world!
Fresh Collective CEO/Founder
Laura-Jean Bernhardson, Marketing Manager Jenna Cloughley and Social Media
Manager Allison Dunnings
Three things you should know
about Fresh Collective:
1. We are committed to
success!
Fresh Collective provides the opportunity for local, Canadian
and select international designers to reach new audiences through our retail
stores. Our customer service, marketing support and online community build a
network for our designers to reach their audience, learn what they want and
create products that come together to form a complete look. We’re committed to
our designers successes. Every day we refine what that looks like so we can
support them with business knowledge, numbers, systems and
communication.
2. We sell more than just
clothing and accessories through our stores
We know we
don’t really sell dresses, skirts and tops. We sell confidence, beauty and
self-expression through fashion. We inspire women to let their outer self
reflect their inner self, and think of fashion as a daily form of communication
and art that tells the world just who we are.
Web finance guru Shannon
Simmons and fashion blogger Nicole Wilson admire images from the Fresh
Collective REAL WOMEN campaign - featuring FC fashion shot on our staff and
designers.
3. We have an amazing team!
Founded
and built by Laura-Jean Bernhardson in 2003, the Fresh Collective team has been
built and refined over the last 10 years. Our team is founded on a commitment to communication, action and accountability. We do what we say we’re going to do,
by when we say we’re going to do it and, if we can’t, we communicate about it. The business is built on the e-myth system of doing
what you love by building the structure and team around you to support your dream. Laura-Jean’s background is in neither fashion nor business – she simply
followed her heart and did what she loved. Through that she built a team
around her of retail sales experts, marketing and promotion gurus, designers
and curators. We all work together to provide the best customer service, the
best of unique, beautiful fashions and products that make our customers feel
special, and the best business advice and support we can to our partners to
help them live the life of their dreams.
Fresh Collective CEO,
Laura-Jean Bernhardson (center), with designers Jennifer Fukushima (Paper
People clothing), and Marnie Kramer (The Blushing Maple).
Stay tuned for monthly guest blogs from Fresh Collective and
keep up-to-date by following them on Facebook,
Twitter,
Pinterest
and at www.freshcollective.com!
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